/ before
Pre-launch
Build the brand, the creative, and the warm list. Run the first ads, capture emails and pre-orders, and prove the product has pull before you commit to stock.
001 · the launch
Launch the brand.Validate before you commit.
A full brand launch system for founders building a supplement, skincare, or wellness brand. Positioning, creative, Meta ads, landing page, and email — built to go live and prove pull before you commit to stock.
for founders with a product ready to launch
RESEARCHAVATARSANGLESIMAGE ADSAD COPYLANDERKLAVIYO FLOWSMANAGED TESTVALIDATION REPORT
002 · the problem
Most founders build the brand first, then find out if the market wants it.
They order inventory, build the store, and run a few ads on borrowed creative. Months later they know whether anyone cared. By then the stock is paid for and the learnings are expensive.
/ after
Post-launch
Once it launches, scale it. Ongoing Meta management, fresh creative every month, email that compounds. The launch becomes the engine.
003 · the system
Everything the launch needs. Nothing it doesn't.
/ research
Deep product research
Ingredients, positioning, competitors, market claims, regulatory landscape, customer language. You get a brief covering competitive positioning, the messaging patterns already winning in your category, and the exact objections the creative has to handle.
/ strategy
Strategy and kickoff
A real working session with the founder, not a discovery call. We pressure-test the offer, lock three avatars, and map the angle framework.
/ creative
Meta image ads at volume
Three avatars across four angles, problem, desire, curiosity, proof. Feed, stories, reels. More variations means cleaner data. You learn which hook and which visual convert, not just which avatar buys.
/ copy
Full ad copy
Headlines, primary text, and CTAs for every variation. Written by operators who run these campaigns, calibrated to Meta's compliance rules for supplement brands.
/ setup
Campaign setup, done properly
Full structure in Meta Ads Manager. Ad set architecture, broad targeting, attribution, Pixel and Conversions API verified. Clean from day one.
/ lander
Landing page
Built to capture emails, pre-orders, or first sales during the launch window.
Klaviyo flows
Flows built and live, so the audience you build during the launch is warm when the store opens.
/ test
Managed test window
We run the ads ourselves. Daily monitoring. Kill and scale decisions inside 48 hours.
/ fuel
Fuel on the fire
When we find a winner we don't just raise the budget. We produce fresh variations of the winning angle every few days, so the back half of the launch compounds on what's already working.
/ report
Launch report
A data-backed read on what worked, which angles win, and a clear recommendation to scale, iterate, or pivot before the next inventory order.
Scoped in three levels depending on your stage. We work out which one fits on the call.
004 · four weeks
Day zero to a live brand and a clear answer.
- Day 0 — Intake
- You submit product, avatars, branding, and platform access.
- Week 1 — Research and strategy
- Deep research, kickoff session, angle framework signed off. Build starts on the lander and the creative.
- Week 2 — Build completes
- Lander live, ads delivered, flows built, campaign structured. Checkpoint to review and approve.
- Weeks 3–4 — Managed launch
- Ads live, daily monitoring, fresh creative every few days.
- End of Week 4 — Report
- Data-backed report and a scaling recommendation.
005 · the results
What launch looks like when the brand has pull.
lunasa /001
A skincare brand, launched before a single unit was made.
We ran the campaign against three avatars and four angles. The proof-led creative won cleanly, and the founder had a validated positioning and pre-order list before committing to the first production run.
Zero units
ordered before validation
lunasa /002
A supplement founder built a warm list while the formula was finalised.
Ads and Klaviyo flows ran during the launch window. By the time the store opened, the brand had a list of buyers who already knew the product and why it was for them.
2,400+
emails captured pre-launch
lunasa /003
A wellness brand called the pivot before the money was spent.
The data showed the original angle had no pull. We recommended a positioning shift and a fresh creative set. The founder avoided scaling into a product the market was not responding to.
10 days
to a clear pivot call
006 · straight answers
Do I need finished inventory to launch?
No. That's where validation comes in. We launch the brand and test the offer with real buyers before you commit to a full order.
Who actually runs the ads?
We do. This isn't a handover of assets you have to figure out. We build it, launch it, watch it daily, and report on it.
What if the launch doesn't hit?
Then we tell you. If the data doesn't produce strong signal we recommend a pivot, not a retainer. There's no version of this where we keep taking your money on a product that hasn't earned it.
007 · start here
Ready to launch your brand?
We take on a handful of launches at a time. If that sounds like your kind of partner, say hello.